Justin Bieber has brought plenty of cheer to hundreds of thousands of his teen fans. Now it was time to do the same to the ill children of Atlanta.
MTV News reports that Bieber teamed up with local radio station Q100 to help Children’s Healthcare of Atlanta while on tour in Georgia. To keep in the holiday spirit, they wanted to collect toys for the kids at the center and they did it in a novel way.
Bieber used his tour bus parked in front of Philips Arena as a substitute for Santa’s sleigh and used the radio station to drum up publicity for a ‘Stuff Bieber’s Bus’ stunt.
Within hours, the bus began to fill up with toys for the ailing children, helped by the radio station’s on air promotions and Bieber’s own publicity juggernaut: his Twitter account.
I’ve been talking about it on the air for three or four weeks and I’ve got a trickle of a tweet and an email. Justin tweeted about it yesterday and all of a sudden there were a surge of targets, I got tweets and emails. So the bus is filling up really, really quickly,” Bieber pal Bert Weiss told reporters at a press conference in the arena. Georgia’s Own Credit Union matched every donation and Weiss reminded reporter that “every single child at a children’s hospital will have a present now because of Justin Bieber.”
Bieber was thrilled with the rapid response to the holiday drive. “I think that it doesn’t really matter what you do,” he told MTV. “As long as you’re helping other people, why not do it?”